Cheryl Kroyer Carefree Town Council Member
Carefree Unity is posting this letter from Cheryl Kroyer because we find it to be a constructive addition to the body of political speech attached to the August 2nd Carefree Town elections.
Why Experience Matters
We have not had such a large field running for Town government in recent
memory. There are 11 people running for six Council seats and two people
running for Mayor. Of the 13 candidates asking for your votes, seven are
incumbents or have served on Town committees. The remaining six are
newcomers calling for change. They are not only saying it is time for
change, but that the experienced people who have been running the Town
have made a mess of things and need to be replaced.
What exactly have we made a mess of? We have seen to it that all
Carefree residents have access to a reliable, quality source of water; we
have studied ways to increase revenues through sales taxes without
sacrificing the character of our Town.
Yes, we approved a hotel in the Town core (which is in the commercial
center). Not only will the hotel generate tax revenue, but it will also help
the businesses already in the Town core, attract new businesses and
provide a convenient place for our guests to stay. The Hampton Inn by
Hilton, is unlike any other Hampton Inn. Take a tour, walk through the
lobby, pool area, rooms overlooking the sundial and rooms with views of
scenic vistas. What you will experience is more like a boutique hotel than
the square box airport Hampton Inns.
We are investigating ways to ensure that we have the best fire protection
available. We asked a group of volunteers from the Town to look at the
issues surrounding Rural Metro Services and their ability to participate in
Automatic Aid, as well as assessing the City of Scottsdale’s and Daisy
Mountain’s ability to act for us in that regard. Coming out of that
committee’s assessment we have hired two independent consultants: one
a financial expert to help us figure out how to pay for our new fire services
and financially vet potential partners and a firefighting professional to help
us figure out the best resource to use.
We hired an Economic Development Manager to help us attract new
business in those areas designated for non-residential uses to minimize
any disruption to nearby residential areas.
We hired an independent traffic engineer to help us make our streets and
crosswalks safe for pedestrians and motorists.
And we are currently working with a signage company to make way finding
into and around our Town easier.
All these things took an understanding of the workings of our Town and the
knowledge base to prioritize and make good, solid decisions.
It took me almost all of my first term to study all of the issues that affect our
decisions and to understand what could be changed and what couldn’t and
The candidates who want to get rid of us, say experience doesn’t matter. I
say not only does it matter but it is critical to success. Direct experience in
the specific challenges needing to be addressed and a knowledge of the
legal and regulatory situation is critical.
Sadly, they don’t know what they don’t know. Prior to running for office,
why didn’t they attend more than one or two Council meetings, budget
meetings, or at least volunteer to serve on a committee or attend a few
I would like to ask them to identify what they would do differently to better
our Town? So far they have only offered criticism but no solutions.
That is why I wholeheartedly endorse John Crane for Mayor; Vince
D’Alesio, Tony Geiger, Stephen Hatcher, Michael Johnson, Sheila Amoroso
(who was part of the volunteer fire safety committee) for Town Council. I,
too, am asking for your vote. We have the experience, the expertise and
drive to continue keeping Carefree the place we all moved here for in the
first place…let’s keep it Carefree!